As a personal trainer, you know that your clients are unique and have different fitness goals. But when it comes to selling your services, it can be challenging to create packages that appeal to a wide range of clients.

In this article, we’ll explore five killer frameworks that will help you craft personal trainer packages that sell themselves. These frameworks will not only make it easier for you to sell your services, but they will also help you provide your clients with the best possible experience.

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Why Are Personal Trainer Packages Important?

Personal trainer packages are essential for several reasons:

1. They provide structure and consistency for your clients.
2. They allow you to offer a variety of services to meet different needs.
3. They help you stand out from other personal trainers.
4. They make it easier for clients to understand and choose your services.
5. They can increase your revenue by encouraging clients to commit to longer-term packages.

Now that we understand the importance of personal trainer coaching packages, let’s dive into the five killer frameworks that will help you create packages that sell themselves.

Framework 1: The Goal-Based Package

The goal-based package is a popular framework for personal trainers because it allows you to tailor your services to your client’s specific fitness goals. This framework works best for clients who have a clear idea of what they want to achieve and are looking for a personalized approach.

To create a goal-based package, start by identifying the most common fitness goals among your clients. These could include weight loss, muscle gain, or improving overall fitness. Then, create packages that are specifically designed to help clients achieve these goals.

By offering goal-based gym packages, you can attract clients who are looking for a specific outcome and provide them with a clear roadmap to achieve their goals.

Framework 2: The Time-Based Package

The time-based package is a simple and effective framework that allows you to offer your services in blocks of time. This framework works well for clients who are looking for a more flexible approach and may not have a specific fitness goal in mind.

To create a time-based package, start by determining how long each session will be. This could be 30 minutes, 45 minutes, or an hour. Then, offer packages that include a certain number of sessions per week or month.

For example, you could offer a “3-Month Package” that includes three 45-minute sessions per week. Or, you could offer a “10-Session Package” that allows clients to schedule sessions as needed within a certain timeframe.

The time-based package is a great option for clients who want to commit to a certain number of sessions but don’t want to be locked into a specific schedule.

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Framework 3: The Tiered Package

The tiered package is a popular framework for personal trainers because it allows you to offer different levels of service at different price points. This framework works well for clients who have different budgets and fitness goals.

To create a tiered package, start by identifying the different levels of service you can offer. This could include one-on-one training, group training, or online coaching. Then, create packages that include different combinations of these services at different price points.

For example, you could offer a “Basic Package” that includes one-on-one training twice a week, a “Premium Package” that includes one-on-one training three times a week and group training once a week, and an “Online Package” that includes online coaching and personalized workout plans.

The tiered package allows you to cater to a wider range of clients and provide them with options that fit their budget and fitness goals.

Framework 4: The Specialty Package

The speciality package is a unique framework that allows you to offer specialized services to clients with specific needs. This framework works well for clients who are looking for a more personalized approach and are willing to pay a premium for it.

To create a speciality package, start by identifying your areas of expertise. This could include sports-specific training, post-injury rehabilitation, or pre/postnatal fitness. Then, create packages that cater to these specific needs.

For example, you could offer a “Sports Performance Package” that includes personalized training and nutrition plans for athletes. Or, you could offer a “Post-Injury Package” that focuses on rehabilitation exercises and injury prevention techniques.

The specialty package allows you to stand out from other personal trainers and attract clients who are looking for specialized services.

Framework 5: The Hybrid Package

The hybrid package is a combination of two or more of the previous frameworks. This framework works well for clients who have different fitness goals and are looking for a more comprehensive approach.

To create a hybrid package, start by identifying the different frameworks that work best for your clients. Then, combine them to create a package that offers a variety of services at different price points.

For example, you could offer a “Goal-Based + Time-Based Package” that includes personalized workouts and nutrition coaching for a specific fitness goal, along with a certain number of sessions per week. Or, you could offer a “Tiered + Specialty Package” that includes one-on-one training, group training, and specialized services for a premium price.

The hybrid package allows you to cater to a wider range of clients and provide them with a more personalized experience.

Conclusion

Creating personal trainer packages that sell themselves is all about understanding your client’s needs and offering services that cater to those needs. By using these five killer frameworks, you can create packages that are tailored to your client’s goals, budgets, and preferences.

Remember to regularly review and update your packages to ensure they continue to meet the needs of your clients and help you stand out in a competitive market. With the right packages, you can attract more clients, increase your revenue, and provide your clients with the best possible experience.

Don’t forget that Spur.fit’s pricing calculator helps you avoid costly pricing mistakes and sets you on the path to building a secure and rewarding coaching business.

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