Know your rate. Build your packages. Stop undercharging.
Enter your income goal, expenses, and capacity — get your calculated session rate, stretch rate, and capacity math. Then auto-generate Basic, Premium, and VIP coaching packages with editable inclusions. Export as PDF or copy to send to prospects.
Need 8 Premium + 2 VIP clients to hit £5,000/mo target
8
Currencies supported
9+
Coaching niches
3
Package tiers built
$0
Always free
How it works
From input to insight in three simple steps
No setup, no learning curve. Open the tool, plug in your data, get your result.
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01
Enter your numbers
Target monthly income, monthly expenses, sessions you can deliver per week, session length, delivery model (in-person, online, hybrid), experience level, certification, and niche. The tool does the rest.
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02
See your calculated rate
Your session rate appears instantly — calculated from your actual numbers, not a guess. Plus your hourly equivalent, a stretch rate for premium clients (+30%), and exactly how many clients you need at that rate to hit your income goal.
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03
Build your packages
Three editable package tiers (Basic, Premium, VIP) auto-generate with your calculated rate applied, volume discounts, and coach-tested inclusions. Edit names, prices, and bullet points directly — then download as PDF or copy as text.
Features
Built for how coaches actually work
Not a generic calculator — designed from the ground up for the way coaching businesses operate.
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Honest rate math
Your rate = (income goal + expenses) ÷ sessions. No inflated 'market data' — just your numbers, calculated transparently. The formula is shown so you can explain it to anyone who asks.
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Stretch rate
Automatically calculates a premium rate (+30%) for high-value clients. Most coaches should price between their base rate and stretch rate — charging the bare minimum leaves zero room to grow.
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Capacity calculator
See exactly how many sessions per month, how many clients (at 8 sessions each), and what percentage of your capacity you'll use. A visual bar shows if you're overcommitting or have room to grow.
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3-tier package builder
Auto-generates Basic, Premium, and VIP packages with sensible volume discounts. Every field is editable — names, prices, session counts, inclusions. Add or remove bullet points per tier.
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8 currencies, 9 niches
USD, GBP, EUR, INR, AUD, CAD, ZAR, AED. Plus niche-specific context for General PT, Strength, Nutrition, Weight Loss, Transformation, Running, Triathlon, Hyrox, and Endurance coaching.
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Private & exportable
Everything runs in your browser. Download your pricing page as a clean PDF, or copy as formatted text to paste into DMs, emails, or proposals. No account, no data stored.
You're undercharging. The math proves it.
Enter your numbers, see the honest rate, build packages that sell. Free, instant, no signup.
Simple formula: (target monthly income + monthly expenses) ÷ total sessions you deliver per month. It's deliberately transparent — no hidden 'market data' multipliers. Your number is your number.
What's the stretch rate?
Your calculated rate plus 30%. This is the rate you should pitch to premium clients — corporate bookings, VIP packages, specialist niches. Most experienced coaches price between their base and stretch rate.
Does it account for different delivery models?
Yes — you can select in-person, online, or hybrid. The tool shows market context ranges for each model so you can see where your calculated rate sits relative to industry norms.
Can I edit the package tiers?
Everything is editable. Change tier names, prices, session counts, and inclusion bullets directly on the page. Add or remove inclusions with one click. The tool gives you a starting structure — you own the customisation.
Which currencies does it support?
USD ($), GBP (£), EUR (€), INR (₹), AUD (A$), CAD (C$), ZAR (R), and AED. Switch currencies from the sidebar and all calculations update instantly.
Can I download my pricing to share with prospects?
Yes — download as a clean PDF or copy as formatted text. The copy-as-text feature formats your rate and all three package tiers ready to paste into a DM, email, or proposal.
Do I need to create an account?
No. No email, no password, no signup. Open the tool, enter your numbers, get your rate and packages. Everything runs in your browser.
Is the market context data real?
The market ranges shown are general industry benchmarks — not precise regional data. They're provided as context, clearly labelled. Your calculated rate (based on your actual numbers) should drive your pricing decision, not market averages.