A simple lead pipeline tracker built for how fitness coaches actually win clients — through DMs, discovery calls, and follow-ups. Track every prospect from first contact to signed client without paying for a CRM you'll never fully use.
Marathon coaching · From Instagram DM Next: discovery call Tue 17 Jun 4pm
⏰ Follow-up overdue
3 leads · last contact 8+ days ago
View →
5
Pipeline stages
100%
Free forever
0
CRM learning curve
∞
Leads tracked
How it works
From input to result in three simple steps
No setup, no learning curve. Open the tool, plug in your data, get your result.
➕
01
Add new leads
Log every prospect as soon as they reach out — DMs, form fills, referrals, gym walk-ins. Capture name, source, niche, and initial message in 30 seconds.
📅
02
Move through stages
Drag leads through 5 stages: New → Qualified → Discovery Booked → Proposal Sent → Signed/Lost. Each stage has next-action reminders so nobody falls through the cracks.
📊
03
See what's working
Auto-generated reports show which lead sources convert, which niches close fastest, and which stage you lose leads in. Stop guessing where the bottleneck is — see it.
Features
Built for how coaches actually work
Not a generic tool — designed from the ground up for the way coaching businesses operate.
📋
5 pipeline stages
New Lead → Qualified → Discovery Call Booked → Proposal Sent → Signed (or Lost). Each stage has clear definitions so you always know what's next. No more 'I think I followed up with them?'
⏰
Follow-up reminders
Set follow-up dates per lead. The tool flags overdue follow-ups so you never lose a hot lead to silence. Most coaches lose 30-40% of warm leads to forgetting — this fixes it.
📈
Conversion reports
See close rate by source (Instagram vs referral vs ads), niche, and time-in-pipeline. Know exactly which lead sources to double down on and which to drop.
💬
Note timeline
Log every conversation with a lead — DM screenshots, call notes, objections raised. When you re-engage 30 days later, you remember exactly where you left off.
🔒
Private by design
Everything stays in your browser. No account, no upload, no data tracking. Your prospect names, deal sizes, and conversation history exist only on your screen.
📤
Export anywhere
Export to CSV for your taxes (income proof), to Google Sheets for deeper analysis, or to a PDF report for your accountant. You own the data, can take it anywhere.
Every DM is a potential client. Stop forgetting them.
Get on the early access list — beta launches Q2 2026. First 500 coaches get lifetime free access to the premium tier.
It's in private beta and launches publicly Q2 2026. Sign up via the early access form to get a notification — first 500 coaches get free lifetime access to the premium tier (advanced reporting, multi-team support, integrations).
How is this different from a real CRM?
Most CRMs (Salesforce, HubSpot, Pipedrive) are designed for B2B sales teams with 20+ stages, multiple contacts per deal, and complex automations. They're overkill for solo coaches with simple sales cycles. This tool has 5 stages, one contact per lead, and no automation bloat — designed specifically for the way coaches actually win clients.
Does it integrate with Instagram DMs?
Direct Instagram DM integration isn't possible (Meta doesn't allow third-party access to personal DMs). You'll manually log leads from your DMs — takes 30 seconds per lead. We're exploring DM-to-pipeline shortcuts via Zapier and similar tools.
Can I use this for multiple sales funnels?
Yes — set up separate pipelines for 1-1 coaching, online programmes, group coaching, etc. Each pipeline has its own stages and reports. Designed for coaches who run more than one offer.
Will my data be private?
Yes — everything runs in your browser. We don't see your prospect names or deal sizes. If you want to back up to Google Drive or export to CSV, that's optional and at your discretion.
Does it work on mobile?
Yes — designed mobile-first because most coaches add leads on their phone (between sessions, after a DM, on the train). Full functionality on iOS and Android browsers.
Will there be a paid tier?
The core tool will always be free. A premium tier (advanced reports, team support, integrations, custom fields) may launch later — but the first 500 beta users get the premium tier free for life.
Is this connected to SpurFit's coaching platform?
When the SpurFit platform launches its sales/CRM module, the Lead Pipeline tool will optionally sync to it. For now, it's a standalone free resource that works whether or not you use SpurFit.